Introducing Butterfly Publisher…

Managing Social Content, Optimizing Real-Time Search

In a time when consumer influence spreads like wildfire it is not only important to be aware of what is being discussed, it is imperative to be ahead of the discussion and to inform and influence consumers quickly. And, as Google and others add real-time search to their search results, short, frequent social messages will become easily accessible to the entire world.

Butterfly Publisher manages the flow of social content and gives you a presence on the real-time Web by being:

  • A platform designed to easily produce, organize, host, distribute and measure social marketing campaigns.
  • A manager of social media content connecting videos, photos, blogs, events, and simple short messages to one campaign manager that promotes them across all mediums.
  • A measurement application allowing you to listen and measure the success of your engagement.

Social Content Management

Compose Social Messages

A content management geared toward social messaging and media. Create tweets and status updates that go beyond text to include social media such as pictures, video, blog posts, events, and more.

Share and Forward Messages

Content libraries allow users to select social messages for sharing and forwarding. Collect and re-post content from multiple sources including Twitter, Facebook, YouTube, RSS feeds, and other Butterfly Publisher users.

Publish to Networks

Publish media simultaneously to multiple social networks, mailing lists, blogs, websites, and more. Native support for a growing list of destinations such as Facebook (Profiles and Pages), Twitter, Wordpress, YouTube and Ping.fm. Customize templates to fit postings to your corporate brand.

Social Campaign Management

Manage Messaging

Flow social messaging from master accounts and libraries automatically. Content tagging and tag filters determine what content is accessible to an account and to which networks content will be posted. Schedule messages for delivery at a specific date and time (i.e., send later).

Butterfly Pages™

Establish portals that host all published content – creating your own social landing pages. Re-enforce corporate branding around your social messaging.

140Mail™

Push short status messages directly to followers who become email subscribers. Import email lists and collect opt-in and opt-out requests.

Collaborate

Multi-user access with configurable roles and permissions


Engagement and Response Measurement

Listen and Respond

Watch for mentions, comments, and direct messages. Configure a keyword search (mentions and hash tags). Browse multiple Twitter accounts and Facebook newsfeeds all from one place.

Track

Automated link shortening (with custom domain option).
Track links separately by campaign, message, and social network (e.g., compare Facebook to Twitter). Member level tracking let’s you know exactly who clicked.

Why Butterfly Publisher?

Be a Part of the Conversation

People are talking about you. They are talking about your products and your brand. These conversations are happening every day through the messages that appear within social sites and networks, blogs, and more. By taking part in the conversation and getting your message out, your organization can mobilize quickly and lead the dialogue. Messaging can be consistent, synchronized, and measured through multiple points of presence within social networks. 

Drip, Repeat, Complete

Drip marketing is the concept of automating communications to provide regular and frequent updates to customers so that your brand is in-front of them regularly and more likely at the time when they are ready to make their purchase decision. Automated social media messaging is ideally suited for this type of marketing and can be a great compliment to your other communication efforts.

For instance, in the typical e-newsletter process you would write several articles during the month, and hold on to news and other announcements until your publication date. You must wait to provide your opinion or reaction to industry news and you may miss opportunities to announce events or promotions in a timely basis. By including the real-time Web in your process, you start publishing portions of your content right away. Customers and employees follow along throughout the month and have the repeated exposure that is needed to get your point across. Then at the end of the month, when your newsletter arrives, your audience has already been primed with your message and they can consume the rest of your content more easily. Whether or not they read it all, they have been listening to you whisper in their ear all along. Butterfly Publisher provides you with this type of scheduled, automated messaging that yields measurable results. 

Timing is Everything

The real-time Web moves quickly. People are making purchasing decisions every day. Get your messaging to the right people at the right time can make all the difference. Entering a conversation quickly means being agile in the way you compose and deliver your message. It also means being able to pre-determine where some of the conversation will go by scheduling your messages to be released at specific times.

Butterfly Publisher Demonstration

Butterfly Publisher is now available. We are excited to share this new platform with select clients. For more information, please register now.

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